Eric Sheninger:
Upon reflection many years later, I have realized that my efforts created a stagnant school culture that was not appreciated in the least bit by the most important stakeholder group I was responsible for – my students. If that was not bad enough, I also kept other stakeholders in the dark in regards to the innovative work that was taking place each and every day in my school as I relied on traditional methods of communication. The evolution of technology has and continues to invoke fear in the eyes and minds of many types of school leaders tasked with transforming school cultures. The fears, perceptions, and misconceptions that drive many leaders to maintain the status quo only work to perpetuate a growing disconnect that students experience with learning today. Conversely so other stakeholders remain in the dark in a time when leaders must be proactive with public relations to combat the negative rhetoric prevalent across the globe when it comes to education.